English: 1925 Gray tourer with passengers, Brisbane..

This is a promotional photo for the American-built Gray Model O tourer of 1925, from the Brisbane agents, Canada Cycle and Motor Agency Ltd. Gray cars were built in Detroit and had many similarities to Ford cars, including a 2.7 litre, 20 hp., side-valve four cylinder engine. They were intended to compete head on with the ubiquitous Ford Model T in features and price, but this did not prove so easy. Note there are no outside door handles as a cost saving measure, and no front wheel brakes on this 1925 model. Front brakes were included in the 1926 model, the final year the Gray car was produced. In 1925 the company President (and former Vice President of Ford Motor Co), Frank L Klingensmith resigned his post at Gray and 'took an extended vacation in Australia'.

'Most light cars have been bought in spite of their discomforts. Transportation - the 'they get us there anyway' spirit - has bought thousands of light cars. But why not have comfort along with the get-there idea? Gray cars have refined comfort to an unusual degree. There are forty different features which make Gray cars comfortable, easy to drive and economical. It will pay you to investigate all of them before you buy a car.' (Advertisement from the Queensland motoring journal 'The Steering Wheel', January 1, 1924. In 1924 the Gray touring car sold for 295 pounds.).